Gucci is getting slammed for using AI-generated images to promote their upcoming Milan Fashion Week show.
The brand openly admitted in the post that the image was made with AI. Still didn't save them from the backlash.
"Any luxury brands that used AI slop should not be consider luxury anymore."
A quote (https://x.com/musesarchive) with this comment already has 60k likes, 100 time more than the original Gucci post.
Is AI in luxury advertising a sign of cheapness?
🔥 — Yes, definitely
❤️ — No, not always
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entertainment